NEW YORK, N.Y., May 15, 2000 - Capital.com, a business finance portal where financing sources compete to provide capital and services to small and mid-sized companies, today announced that Heather Welsh Rosato has joined as vice president of marketing. Capital.com is a portfolio company of American Capital Strategies, Ltd., (Nasdaq: ACAS).
Rosato, former vice president of advertising at the online bank Telebank/E*TRADE Bank (Nasdaq:EGRP), will lead the development and implementation of Capital.com's marketing, branding, advertising and public relations strategies. This year the company announced a $10 million marketing campaign following a December, 1999 $15 million equity investment in Capital.com by an affiliate of First Union Corporation (NYSE: FTU), of Charlotte, NC.
"Capital.com's mission is to rationalize the fragmented market for middle market finance," said Malon Wilkus, Capital.com chairman and CEO. "Heather will help us to leverage our industry knowledge, market position and experienced team to become the preeminent business finance resource for small and mid-sized companies. We are implementing an aggressive marketing program that is central to our growth strategy for the company, and Heather is the ideal person to lead it."
"Heather's track record of strategic initiatives and consistent results makes her a perfect fit for the company as we continue to expand our senior ranks," said Mark Opel, Capital.com COO. "She has particular expertise in building and motivating successful marketing and creative teams, and will be an important asset to Capital.com."
At Telebank, Ms. Rosato was responsible for managing the company's marketing budget, as well as developing and implementing brand awareness, account acquisition, advertising and promotion strategies. She was also responsible for overseeing affinity marketing programs with online and offline partners. In addition, she was responsible for transitioning the Telebank brand to the E*TRADE Bank brand in all advertising and customer communications following the January merger of the two companies. Ms. Rosato also has extensive experience as a television and video producer.
Ms. Rosato's appointment follows the announcement on April 4 of six other key hires, including Douglas Starkey, chief Internet officer; Gillian M. Anderson, vice president, Financial Institutions; James E. Laird, vice president, Business Development; Christopher J. Milner, chief technology officer; Tom Feliu, vice president of CapitalTV and Harry Kelly, vice president.
Capital.com, Inc., a portfolio company of American Capital Strategies, Ltd. (Nasdaq:ACAS), is a business finance portal where financing sources compete to provide receivable and inventory financing, machinery and equipment loans and leasing, real estate and construction financing, subordinated debt and equity financing for growth, acquisitions, management buyouts, liquidity, recapitalizations, ESOP transactions and SBA loans. Companies in need of financing or information about financial services should contact Capital.com at Info@Capital.com, or call Harry Kelly, vice president, at (212) 213-2009.
